We find the communities where giving is growing on its own, so your next appeal lands where you already have support.
We prove the lift against a holdout, so you can take a number to your board.
Where you already have supporters is not where new ones come from.
A flat door drop spends below the level that works everywhere, so it works nowhere.
You run the appeal, the return comes in, and you cannot say which markets actually paid off.
A cluster of donors is usually just your oldest, biggest catchment. We find where giving is growing faster than its size explains, and hand you the ranked list. We are the targeting layer. You activate.
After an appeal we measure how much more your targeted communities grew than the ones you held back. A number for your trustees.
Emails are hashed the moment they arrive. Addresses are encrypted and used once, only to find the ZIP. We export geography, never contacts, so you keep every promise you made your donors.
We map every donor to a ZIP. Addresses are encrypted, emails are hashed, contacts never leave the system.
We strip out paid spend and population and score the residual, so a busy postcode never reads as a growing one.
Address and carrier-route files ready for your mail house, with the markets that look hot but are not spreading flagged.
After the appeal we show how much more your targeted communities grew. You see what worked.
One campaign, $12,000. We build the targeting for your appeal from your own supporter data and measure the lift when it lands.
Get the map of where giving is growing and the targeting to act on it.