We read your own sales to find where your brand is catching on, so you can focus your budget where momentum already is, in any channel you target by location.
Targeting weighted to where your brand is actually growing.
Where you have already sold is not where you are catching on next.
Population and paid spend hide the places with real pull.
So your spend lands evenly, instead of backing your winners.
A hotspot is usually just your biggest market. We find where you are growing faster than your size and your spend explain, and hand you the ranked list. We are the targeting layer. You activate.
After a campaign we measure how much more your targeted markets grew than the ones you held back. A number for your CFO, not a story.
customer_id, address, city, state, zip, first_order_at, total_spend 10245, "412 N 6th St", Brooklyn, NY, 11211, 2024-08-14, 218.40 10246, "1822 E 7th St", Austin, TX, 78702, 2024-08-15, 87.00 10247, "611 N La Brea Ave", Los Angeles, CA, 90036, 2024-08-15, 142.20 10248, "2103 Larimer St", Denver, CO, 80205, 2024-08-15, 98.60 … 31,398 more rows
We map every customer to a ZIP. Emails hashed, addresses encrypted, contacts never leave.
We strip out paid and population and score the residual, so dense never reads as growing.
Formatted for every channel you run, with the markets that only look hot flagged.
After your campaign we show how much more your targeted markets grew. You see what worked.
One campaign, $12,000. We build the targeting for your next drop from your own sales data and measure the lift when it lands.
Get the map of where your brand is growing and the targeting to act on it.